The nonprofit market is growing at an exponential rate. Over the past 10 years, the nonprofit sector has grown 10x faster than the commercial sector, and there are now over 1.5 million registered nonprofits in the US alone.
While it’s good news that so many have dedicated themselves to nonprofit work, the competition among nonprofits for new donors has become fierce. This may be why over half of nonprofits fail.
Nonprofits must be extremely financially savvy to justify their operational costs in relation to their charitable work. As a result, many nonprofits encounter a Catch-22 situation when attempting to trim costs while successfully marketing and fundraising across dozens of channels.
This is why nonprofits are turning to Mitto AG, a leader in omnichannel communication solutions.
Mitto AG: Helping Nonprofits Thrive by Enhancing Communication
Mitto AG is a leader in global omnichannel communications and SMS services for nonprofits. With Mitto, nonprofits can reach their members and potential donors across all channels from one simple dashboard. And, they can automate SMS and chat messaging to reduce manpower and costs while maintaining engagement.
Instead of focusing outreach efforts on a few channels, such as email, Facebook, and Twitter, Mitto allows nonprofits to easily reach users on dozens of channels to interact with potential donors where they are. Mitto also manages SMS campaigns, helping nonprofits send personalised reminders, updates, thank-yous, and calls to action directly to members’ mobile devices.
Mitto simplifies, streamlines, and automates communication, allowing nonprofits to significantly reduce spending on social media management, marketing, fundraising, and other internal operations.
Mitto’s SMS and omnichannel communications, analytics, and simple dashboard allow nonprofits to engage meaningfully while putting their money and their manpower where it matters—towards doing good work.
How Mitto Makes a Difference in Nonprofit Organizations
Cutting costs is always good, but just how does Mitto appeal to nonprofit organizations?
Reach Donors Where They Are
Nonprofits are faced with tough decisions when it comes to generating leads. With a limited budget, most choose one of two options: They focus on personalised engagement across a few channels, missing leads on dozens of other channels. Or, they cast a wide net across many channels, but lack the personalised touch that motivates engagement.
Mitto allows nonprofits to choose a third, better option: To personally engage with potential donors on all channels. This way, nonprofits can find potential donors where they like to spend their time and engage with them in a way they prefer—whether it’s a Facebook message, Instagram direct message, or tweet.
Keep Nonprofits Top-of-Mind
Once potential donors are converted into leads, Mitto helps nonprofits stay top-of-mind with omnichannel messaging and SMS services.
Converting a new donor is a big achievement, but the real challenge is competing for donors’ attention. This is especially important today, as 73% of Americans say that they want to see measurable action following statements from brands and nonprofits. That means, if donors can’t see how their money is contributing, they’ll spend it elsewhere.
Mitto’s SMS services allow nonprofits to send personalized messages to donors’ mobile devices, reminding them of events, showing them how their donations were used, and thanking them for their contributions. Nonprofits can continue to engage with donors on their preferred digital channels.
Targeted Engagement at Low Cost
How many hours and employees does it take to maintain effective communications across dozens of channels? Without Mitto, it’s a job for a team of employees. With Mitto, it’s a part-time position.
SMS messages and omnichannel engagement can be automated and updated on Mitto’s dashboard. It only takes one employee to organize messaging on dozens of channels with a few clicks. Mitto also simplifies content creation and allows for a diverse range of content to be sent through all channels, including promo codes, receipts, invitations, surveys, QR codes, alerts, and more.
Mitto helps nonprofits measure their success and manage their communications with analytics and CRM tools. They can easily see who is engaging with communications efforts on each channel, allowing for instant adjustment of messaging techniques. By tracking member activity, nonprofits understand the level of engagement that suits each donor best.
Backend tools make it easy to create IVR flows, manage databases, and segment users and mobile numbers for optimized workflows. Mitto also integrates with 30+ marketing and communication tools such as Hubspot and WordPress.
Special Rates for Nonprofits
MItto is proud to offer pro bono services and reduced rates to select nonprofits as part of charitable initiatives. One such initiative is the “texting for good” campaign, spearheaded by Mitto COO Ilja Gorelik. During this ongoing campaign, Mitto provides free and discounted SMS services to nonprofits.
Aside from Mitto’s charitable campaigns, it offers customized, pay-as-you-go solutions that allow nonprofits to pay what they can afford and pause service at any time. As nonprofits grow, Mitto offers further discounts for organizations with high member volumes.
Case Study: SOS Children’s Villages
Mitto was proud to have recently worked with the nonprofit SOS Children’s Villages. This nonprofit was founded in 1949, and it is the largest NGO in the world dedicated to protecting children without parental care.
SOS Children’s Villages was facing an issue not uncommon to nonprofits—it was struggling to maintain the flow of donations despite a low fundraising budget. Like many nonprofits, SOS is most concerned with keeping margins as thin as possible to maximise the amount of money spent on children in need. They decided that SMS communications may be a more cost-effective way to communicate with donors.
Mitto AG reached out to SOS and offered them free SMS messaging services as part of the company’s “texting for good” campaign. This campaign aims to remove barriers from communication and charitable giving.
This was a perfect solution for SOS, as it allowed them to send messages to donors around the world thanks to Mitto’s partnerships with global telecom providers. Since adopting Mitto for SMS communications, SOS has been able to automate critical notifications and build stronger relationships with donors.
Thanks to Mitto’s streamlined SMS services, SOS Children’s Villages has been able to significantly reduce expenses previously dedicated to fundraising. Perhaps more importantly, Mitto’s service has saved SOS staff countless hours, which in the nonprofit industry, is often more valuable than money.
The national director of SOS Children’s Village had this to say about working with Mitto:
Mitto’s generosity has reduced our operating costs and allowed us to focus our time and resources on our true mission – helping children and young people in alternative care.
Mitto Provides the Tools Nonprofits Need to Succeed
Mitto AG is dedicated to helping nonprofits around the globe streamline their communication so they can spend their money on what matters. Mitto significantly improves the cost-effectiveness of fundraising, marketing, and CRM, and it saves nonprofits valuable time and manpower.
If your nonprofit is interested in learning how Mitto can contribute to your charitable work, contact Mitto today. You may be eligible for free or discounted services as part of the “texting for good” campaign.
About Mitto AG
Mitto AG is a provider of advanced omnichannel communications solutions and SMS services to businesses and nonprofits worldwide. The company was founded in 2013 by Andrea Giacomini and Ilja Gorelik. Together, they aimed to build the most reliable A2P (application-to-person) messaging platform in the world for SMS messaging. Soon after the company launched, it expanded to include all major chat apps as well as voice and chatbots.
Today, Mitto is a major provider of A2P solutions with 18 locations worldwide. The company is proud to help organizations leverage the power of A2P messaging across the spectrum of digital channels to improve communication in numerous ways, including marketing, customer support, operations, and security.
Mitto’s easy-to-integrate SMS, voice, and chat app APIs, as well as automated workflows, allow brands to connect with customers across digital channels in a few clicks, Using Mitto’s simple dashboard, brands can manage CRM tools, analytics, content creation, database optimization and more to keep messages relevant in a fast-paced world while conserving time and resources.
Mitto’s platform ensures the world’s largest brands and nonprofits are ready for what’s next.